Gucci Launched a New Initiative
Gucci Launched a Foundation and Training Grants in Support of Diversity
If you, as a brand, want to be remembered and perceived as a brand with an active social position and activities, you better consider Gucci as an example of sustainability. Inclusivity spreads all over every aspect of our lives, and the fashion industry has already started evolving this concept in different aspects of the business. Gucci is not only about quirky and weird garments and accessories with an average family’s three salaries cost but also a brand who takes care about what is going on within the society, tries to give opportunities to new talents and makes changes with a major contribution of its sources.
Earlier Gucci declared about the launching of long-term programs aimed at supporting cultural diversity. Now company officially launched Gucci Changemakers – a charitable fund and educational programs. The foundation will support initiatives related to social changes in North America, primarily affecting Afroamericans and other communities of colour.
Another – the second part is training grants which will be given to talented American students who would like to get qualified in the fashion business, design and other adjacent fields. Grants in the amount of $20,000 are primarily intended for different cultural and ethnic background students. All the programs developed together with Dapper Dan – an American fashion designer and haberdasher – who Gucci contributes with already for a long time after Gucci received backlash over a balaclava sweater resembling blackface last month.
“We will invest important resources to unify and strengthen our communities across North America, with a focus on programs that will impact youth and the African-American community,” Bizzarri said in a statement from the brand. “I believe in the promise of the next generation, and through our scholarship fund we will also create more opportunities for talented young people of diverse backgrounds to gain access to careers in the fashion industry.”