Harrods Pulls Out Vetements Hoodie
Harrods Pulls Russian “Go F*ck Yourself” Vetements Hoodie Out of Sells
Being the most relevant and famous department store requires an accurate buyer’s attention to details, especially when it comes to least-known scripts and alphabet. Otherwise, a little mistake can easily damage your reputation and make you offer an apology to your loyal customers (who may turn into your last ones), as it happened recently to Harrods.
London luxury department store has removed a £680 ($895) Vetements hoodie from its website after customers discovered the garment saying an inappropriate “Go Fuck Yourself” in Russian, instead of described earlier a “Georgian slogan”.
The original description of the item declares: “Inspired by the desire to face and conquer the negative memories surrounding his upbringing in war-torn Sukhumi, Georgia, while also celebrating his love for his native country, Vetements’ Creative Director Demna Gvasalia has created a collection of pieces for Spring/Summer 2019 to capture the message. Printed with Georgian lettering translating to an expletive phrase, this bold hoodie is imbued with a signature unapologetic attitude.”
It’s a frequent form of many designers trying to reflect their memories, concept and inspiration into their clothes – and Gvasalia sent us a straightforward message throughout his hoodie. The literal translation means – sorry – “go to a dick”, and written in Russian Cyrillic script, meanwhile the Georgian alphabet has completely different letters. It seems like that verbatim description of his inspiration was able to be realised only by means of Russian, rich of its vivid and striking expression.
Moscow-based journalist Max Seddon tweeted the translation on March 7 and the offending hoodie was taken down from the Harrods web-store shortly afterwards.